Smartwood is a wood flooring manufacturer based in Miami. Smartwood is a game-changing product with a number of technological advantages over traditional wood floors. We fully overhauled their brand identity and marketing efforts in order to grow the brand and acquire new customers.

We create content for Smartwood ranging from product and project photography to informational video experiences. We built a new website designed to provide a more immersive user experience and generate better leads. In addition, we manage social media & blogging and design all marketing materials to maintain a consistent brand experience across all channels.

January 1, 2020 – Present

Full Branding

Photo & Video, Social, Website, Social, Marketing

Instagram and Facebook provide us access to an ever-growing audience and suited perfectly for sharing high-quality content. We manage the Smartwood social platforms and use various strategies to maintain the brand and the overall growth.

• We stick to a specific posting schedule

• Share user-generated content when available

• Reply to Direct Messaging

• Use custom links to drive traffic and collect data