Jaguar is one of the world’s most premier automotive manufacturers based in England. Jaguar USA gave us access to photograph heir latest released vehicle at the time, the F-Pace. This SUV is very capable and quite versatile, and we knew we had to showcase that as best we could. We hatched a plan to travel to the west coast and road trip for a week through some of the most scenic roads and National Parks.
For a luxury brand that has been around for ages, it is important to create content that is on brand and on message. We photographed a wide range of content from off-roading to sweeping vistas along the PCH. It was also important to shoot varying formats as this content was to be used on numerous social platforms and editorials.