Jaguar USA

Jaguar is one of the world’s most premier automotive manufacturers based in England. Jaguar USA gave us access to photograph heir latest released vehicle at the time, the F-Pace. This SUV is very capable and quite versatile, and we knew we had to showcase that as best we could. We hatched a plan to travel to the west coast and road trip for a week through some of the most scenic roads and National Parks.

For a luxury brand that has been around for ages, it is important to create content that is on brand and on message. We photographed a wide range of content from off-roading to sweeping vistas along the PCH. It was also important to shoot varying formats as this content was to be used on numerous social platforms and editorials.
June 2018

Content Creation

What We Did


With only a handful of days to create iconic imagery, we understood that the scenery had to compliment and engage with the Jaguar F-Pace.

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