Crafted Kibble is a custom dog food that produces specific meals for dogs taking into account their breed, dietary needs, and exercise levels. The model is subscription-based, and we were tasked with redoing their branding and initializing all of their digital marketing efforts. We focused on new packaging and print material to be on brand and analyzed Key Performance Indicators from their competitors to have a better understanding of the market.
Starting with our new content, we made sweeping changes across their existing website, and build custom landing pages for the Google Ad campaigns to maximize conversions. We A/B tested numerous campaigns and ad groups on both the Facebook/Instagram platform and Google Ads. We also focused on retargeting campaigns and created their onboarding drip campaigns for new customers.
